by Lindsey Smith | Aug 14, 2025 | Insights
Your resident surveys are lying to you—and it’s costing you renewals. The multifamily industry needs a wake-up call: Traditional resident surveys aren’t cutting it anymore. Rent growth is slowing, resident expectations are climbing, and retention has become one of...
by Lindsey Smith | Aug 14, 2025 | Insights
Standing still is the fastest way to fall behind Margins are tight. Expectations are high. Bring last year’s budget logic into this year, and you’ll miss the real performance drivers hiding in plain sight. Operators are staring down a different landscape this budget...
by Lindsey Smith | Aug 12, 2025 | Insights
And the smarter way forward in 2026 As budget season heats up, one question’s rising to the top: What’s still pulling its weight—and what’s just weighing you down? Let’s talk about secret shops. Once the “gold standard” of leasing performance, they’ve become more...
by Lindsey Smith | Jul 15, 2025 | Insights
What your renters and residents are trying to tell you—if you’re listening… In spite of our digital world, the phone is still the front door for many apartment communities. Leasing calls, resident concerns, tour requests, maintenance complaints—they all come through...
by Lindsey Smith | Jul 1, 2025 | Insights
How one top operator uses automation to improve leasing performance—and protect team bandwidth ZRS Management, ranked #42 on NMHC’s 2025 Top 50 Managers list with over 61,000 units under management, is leveraging AI to drive more conversions while giving leasing teams...
